About
Ever wondered how brands get noticed online—but felt digital marketing was too technical or confusing to start? This course gives you a clear, practical roadmap into digital marketing. Kosi is an experienced digital marketer with over 10 years of hands-on experience helping businesses and personal brands grow online. His expertise wasn’t built on theory alone—he learned by building, testing, failing, optimizing, and scaling real digital campaigns. This course is based on the same proven framework Kosi has used for over a decade to grow brands online—now simplified into a beginner-friendly, instructor-led path you can follow step by step with confidence. 📘 Course Overview Foundations of Digital Marketing: A Practical Guide for Beginners teaches you how the digital world works and how brands use it to attract attention, build trust, and drive growth. You’ll learn how digital marketing channels connect, how audiences behave online, and how to choose the right strategies for your goals—based on real experience, not theory. This course focuses on understanding before execution, so you don’t just do digital marketing—you know why and how it works. 🎯 Who This Course Is For ▪️ Complete beginners curious about digital marketing ▪️ Students and young professionals building in-demand skills ▪️ Business owners and entrepreneurs ▪️ Freelancers and creatives growing personal brands ▪️ Anyone who wants to market smarter online—not louder ✅ What You Will Learn ▪️ How the digital marketing ecosystem works ▪️ Why digital marketing is essential for modern brands ▪️ How people discover, trust, and engage with brands online ▪️ Core digital marketing channels and what each one does ▪️ How content, search, social media, and ads connect ▪️ How to attract the right audience—not just traffic 🚀 Learning Outcome By the end of this course, you’ll have a clear understanding of digital marketing and how to apply it confidently to any brand—business or personal.