Have you ever wondered how small local shops suddenly get attention online? Or why certain Instagram pages go viral for no “obvious reason”? That’s digital marketing in action. It’s the art and science of using the internet to connect with people who might just become loyal fans, customers, or advocates for your idea, business, or service. In 2026, digital marketing isn’t just a buzzword—it’s the essential skill that helps businesses thrive in a world where most people spend